Baby boomers, born approximately between 1956 and 1964, played a decisive role in shaping the economic foundation of today’s Germany. Their childhood and youth took place in a period of rebuilding, growth, and reliability. Work meant security. Performance meant advancement. Responsibility was not an abstract concept, but part of everyday life. This imprint continues to have an effect to this day. From a business developer’s perspective, this generation is central because its

What we are experiencing in Germany today is not happening only here. Generations differ worldwide in how they think, decide, and act. These patterns are surprisingly universal. And yet: Every country carries its own history. And it is precisely this history that shapes each generation – sometimes subtly, sometimes very clearly. Germany is a good example of this. Post-war experiences, the economic miracle, reunification, a mindset of stability, and a strong focus on security

In the business world, pricing is like a compass: it sets direction, builds trust, or causes it to break. A price is never just a number – it is a signpost that tells what a company stands for, what value it creates, and how confident a customer may feel. Many companies look at pricing only through their own mirror. They ask themselves, “What do we want to communicate?” instead of examining what the customer truly perceives. Yet pricing works like a conversation: only when bo

From the outside everything looks stable and appealing – but inside there are holes. Some small, some larger. And the crucial point: the cheese itself cannot see its own holes. Many companies face the same situation. In the daily rush, under pressure, in the routine of operations, they overlook the areas where resources drain away, processes crumble, or opportunities remain unused. Management sees some of these holes – but only from its own perspective. A top-down view never

Many companies only call for Business Development when the fire is already burning — when sales stagnate, structures stop working, or the...

Many companies develop new products or projects with full conviction – without realizing they are heading straight into a dead end. What...

Many companies start new ideas with great enthusiasm: 👉 founding a spin-out, 👉 setting up a subsidiary, 👉 opening an office, hiring...

In many companies, departments run like precise clockwork. Each one focuses on its goals: quarterly results, annual plans, KPIs....

Imagine a company landing in a new country like a plane on a foreign runway. As soon as they arrive, they roll out the heavy equipment:...

Many conservative companies still want their employees in the office five days a week. However, this approach severely limits the talent...

Many companies think of traditional sales when it comes to generating revenue. But in reality, the key often already lies within their...

Many companies are unfortunately realizing today that their business models, which had been successful for decades, suddenly no longer...

In recent years, the mantra of many companies – whether startups or large corporations – has been clear: develop an MVP (Minimum Viable...

In many companies, Business Development is primarily associated with acquiring new customers or expanding into new markets. But there's...

Business development plays a central role in this: It’s not just about identifying new opportunities, but about laying the foundation for...

Anyone who believes business development can happen solely in the office or only from home is missing the point. True progress happens in...

A Business Developer in the role of Head of Business Development or VP Business Development plays a central role in any company. While...

1️⃣ Those that don’t engage in business development at all. 2️⃣ Those that do it at an average level but haven’t seen tangible results...

In many companies, sales targets are set by a department that operates far from the real market – often "in an office building with no...

Being a Business Developer is not just a job – it’s a way of seeing the world. Successful Business Developers possess certain traits that...