In the business world, pricing is like a compass: it sets direction, builds trust, or causes it to break. A price is never just a number – it is a signpost that tells what a company stands for, what value it creates, and how confident a customer may feel. Many companies look at pricing only through their own mirror. They ask themselves, “What do we want to communicate?” instead of examining what the customer truly perceives. Yet pricing works like a conversation: only when bo

From the outside everything looks stable and appealing – but inside there are holes. Some small, some larger. And the crucial point: the cheese itself cannot see its own holes. Many companies face the same situation. In the daily rush, under pressure, in the routine of operations, they overlook the areas where resources drain away, processes crumble, or opportunities remain unused. Management sees some of these holes – but only from its own perspective. A top-down view never

Many companies only call for Business Development when the fire is already burning — when sales stagnate, structures stop working, or the...

Many companies develop new products or projects with full conviction – without realizing they are heading straight into a dead end. What...