🌍 Why Many International Market Entries Fail – and How to Do It Better

Imagine a company landing in a new country like a plane on a foreign runway. As soon as they arrive, they roll out the heavy equipment: they set up a subsidiary, hire employees, open offices, and want to sell their product right away.

But what looks smooth on paper often crashes into an invisible wall: culture. Language. Values. Europe is the best example. Each country is like its own small continent. What works in Germany can fail in Italy – just like a plant that thrives in the desert but withers in the rainforest.

Instead of investing millions right away, the first step should be finding a compass. That’s exactly what a Business Developer provides: a market analysis that goes deeper than simply asking, “Who are the competitors here?”

👉 It reveals: Does the product even fit into the culture?

👉 Will it be accepted – or rejected?

👉 Does it require a different business model or a new marketing approach?

🔎 A picture that sticks:

An American stroller manufacturer launched an entire chain of stores in an African country with great effort. Their assumption was simple: high birth rates = high stroller sales.

The reality was very different: in this culture, mothers have carried their babies close to their bodies for centuries to maintain closeness and bonding. A stroller seemed like a cold, foreign frame – as if the child were being pushed away like a package. The result: empty stores, heavy losses.

A few weeks of analysis could have saved millions.

👉 Conclusion:

If you’re planning to introduce your product into a new country, don’t rush blindly ahead. Take the first steps with an experienced Business Developer. They are your compass – ensuring that your market entry doesn’t end in stumbling but in a safe arrival.