Why Conservative Companies with Strict Office-Only Policies Will Lose in the Long Run

Many conservative companies still want their employees in the office five days a week. However, this approach severely limits the talent pool: candidates must live within a 50 km radius, have the right skills, fit the company culture, and actually want to work there – the selection is minimal.

At the same time, younger generations especially expect flexibility. They want to decide for themselves when and where they are most productive. High rents and long commutes make daily office presence even less attractive.

The solution: Modernize structures and culture.

A Business Developer can help transform the organization so that home office and hybrid models become a natural part of the culture by:

• Establishing clear remote processes and hybrid meeting formats

• Leading based on results rather than physical presence

• Expanding the recruiting radius – from 50 km to 500 km

The Business Developer is not a lone wolf, but works closely with various departments such as HR and Marketing, acting as a guide and manager. In smaller companies without separate departments, they take on a larger share of the work in close coordination with the management team.

Companies that refuse this transformation will soon struggle to attract talent. Flexibility is no longer a “nice-to-have” but a critical success factor.

Conclusion:

Companies that adapt their culture and structures now will reach more talent, retain employees, and remain competitive in the long term.