The Importance of a Business Developer at C-Level

A Business Developer in the role of Head of Business Development or VP Business Development plays a central role in any company.

While most executives focus on short-term goals and daily operations, the Business Developer takes a holistic view of the company and thinks in medium to long-term dimensions.

This position is the window to the future, a beacon that guides the way and ensures the transition between short-term plans and the sustainable future of the company. Business Development is a strategic department that stands out from operational departments.

A good Business Developer not only considers the company itself but also constantly observes competitors and potential future competition to optimally position the company.

This role is often underestimated today, as the management level is usually occupied with daily operations in our fast-paced world. A Business Developer’s task is to anticipate these developments and make the company future-proof.

It is only a matter of time before this role becomes one of the most important in the company.